change your mindset - not your gear
circular by design

Buy less. Buy better. Use more. Give back.

outdoor goes circular

a circular way to play

We can’t continue life on earth if we don’t change our way of living. We need to find a better balance between enjoying and destroying. There is too much stress on people and our planet, exhausting natural resources at a rapid pace. We are destroying the planet that gives us joy, excitement, adventure, and a sense of freedom. This needs to stop. 

aeonian means everlasting in ancient greek. We want nature to be an everlasting playground and a place to relax and recharge for future generations. We want to use profit to change people and planet for the better. This means doing business with a circular approach at it’s core - a circular way to play, by producing consciously from a closed loop principle, take care and give back, so we don’t destroy what we came to enjoy.

We only produce what the world needs with our made-to-order and limited editions only model.

We want to be at the forefront of the industry and improve how premium outdoor garments are developed, produced and distributed.

We want to be at the forefront of the industry and improve how premium outdoor garments are developed, produced and distributed.

circular by design

We wanted to give aeonian garments not only a second life, but an everlasting one. aeonian is the first outdoor brand in the world with a design philosophy of max multifunctionality crafting highly technical garments with an aesthetic working for life in the city as well as in the mountains.

deposit system

When you buy a garment from aeonian, you automatically pay a deposit for it. So if you don’t need it anymore, you ship it back to us for free, and we transfer your deposit back to you as a voucher to our shop. We then get your used garment ready for our pre-worn shop - with a new deposit. We give you a 25 year warranty on all our products, and give each product three loops of life before it is finally send for up-cycling or charity with one of our supported projects.


read more

made to order

All our products are made to order - this is our way to ensure we will never produce a single garment the world does not need. To change how we buy, produce and use apparel a 3D virtual fitting room plays a key role in making sure aeonian garments are made to fit and reduce returns, which is great news for the planet.


read more

design process

We wanted to stop the guessing game and start selling products before making them. To do so, we use 3D designs to design our garments for production. By using 3D prototypes in the initial stage of the design process, we eliminate unnecessary fabrics for physical samples. Using 3D technology dramatically cuts down the usage of materials.


read more
don't destroy what we came to enjoy
back to nature