a circular way to play
We can’t continue life on earth if we don’t change our way of living. We need to find a better balance between enjoying and destroying. There is too much stress on people and our planet, exhausting natural resources at a rapid pace. We are destroying the planet that gives us joy, excitement, adventure, and a sense of freedom. This needs to stop.
aeonian means everlasting in ancient greek. We want nature to be an everlasting playground and a place to relax and recharge for future generations. We want to use profit to change people and planet for the better. This means doing business with a circular approach at it’s core - a circular way to play, by producing consciously from a closed loop principle, take care and give back, so we don’t destroy what we came to enjoy.
circular by design
We wanted to give aeonian garments not only a second life, but an everlasting one. aeonian is the first outdoor brand in the world with a design philosophy of max multifunctionality crafting highly technical garments with an aesthetic working for life in the city as well as in the mountains.
When you buy a garment from aeonian, you automatically pay a deposit for it. So if you don’t need it anymore, you ship it back to us for free, and we transfer your deposit back to you as a voucher to our shop. We then get your used garment ready for our pre-worn shop - with a new deposit. We give you a 25 year warranty on all our products, and give each product three loops of life before it is finally send for up-cycling or charity with one of our supported projects.
We wanted to stop the guessing game and start selling products before making them. To do so, we use 3D designs to design our garments for production. By using 3D prototypes in the initial stage of the design process, we eliminate unnecessary fabrics for physical samples. Using 3D technology dramatically cuts down the usage of materials.